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‘Web 2.0’ encapsulates a rethinking and reinvention of how the web is used, and might be used—circa late-2004.
The phraseology is that of software engineering, where the release of a new version is denoted by appending a number to the software title.
Taken at face-value, the term has proven problematic. Key criticisms of the term are that the web is not a piece of software, and that many of the ideas collected under the Web 2.0 moniker are not ‘new’ in a either a programmatic or technological sense.
Beyond its initial use to describe an approach to software development, the term has also entered popular usage as a synonym for ‘new-ness’—leading to comparisons with pre dot-com bust buzzwords such as ‘killer app’, ‘bleeding/leading edge’, etc.
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